Playbook Connect dba On-Air Sports Marketing provides solutions in sports sponsorships, sports radio, digital media, branded merchandise, and event marketing.
Our leadership team brings over 75 years of experience working with some of the top brands and top teams in the country including the Cactus Bowl, Fiesta Bowl, LPGA, MLB, NHL, NFL, NBA, NCAA, PGA, Phoenix Open, and many more.
With over 25 years of experience in Arizona, Playbook Connect can deliver world-class marketing strategies that connect people with sport brands and accessories.
As a sports-marketing adviser, consultant, manager, and innovative "think-tank" that can effectively position brands to consumers.
Playbook Connect thrives on surpassing market competitors, aggressively increasing market share and driving profit margins to new heights.
In addition to striving to excel in unconventional tactics that transform consumer behaviors into high-impact campaigns that build cutting-edge brand loyalty and consumer awareness.
Creative, focused, intuitive, and persistent with extensive bank of influential media and industry contacts.
Sport partnerships are powerful and can help build brands beyond game day. As long as marketers are armed with the right information, a clear strategy, and the right partner, they can build brand equity and customer advocacy that will last long after the fall sports season.
Advertising and Marketing
1. Target audience alignment
Establishing a successful partnership is identifying your brand's target audience, then choosing a partner that reaches your core audience.
2. Brand image alignment
Next, marketers need to understand the brand equity of potential partners and select one that can elevate their brand.
3. Strategic activation
It is not enough to just be a "proud sponsor." Brands need to really tap into the spirit of the sport they are sponsoring and leverage the enthusiasm and loyalty of those sports fans.
Not your conventional spots and dots way of thinking:
Radio contests to grab attention, amplify listener excitement and boost market share.
TV contests and promotions to help you engage viewers, drive traffic, and capture more advertising dollars.
Online marketing promotions are proven to increase website traffic, grow your social audience, build your database, engage customers, and generate excitement around your company or brand.
Additionally, Brokered/Syndicated Programming
Ad Age 9/15